Many records on the label have been produced or co-produced by Cervantes, often marked with his signature “Dude Advising” credit on the sleeve—a nod to another influence, Jerry Garcia, for his production work Jefferson Airplane in the late ‘60s. Whether it’s art direction, guitar overdubs, fader rides, or help writing a verse, Dan is always ready to give input and put on the producer hat. From the ground up, he has built a network of go-to freelance artists, designers, engineers, photographers, videographers, editors, manufacturers, musicians, and publicists—all coming together to turn concepts into reality and ideas into tangible goods.